In Japanese, Iki means ‘to live’, while “Gai” means ‘worth’. IKIGAI is a Japanese philosophical concept which translates to something that is worth living.

In recent years, this concept has developed into finding life’s purpose. The actual meaning of IKIGAI is much simpler. It is already inside of you which brings you sheer joy and bliss. Thus, our commitment is to curate enjoyable events for a diverse audience to come together, foster meaningful connection between exhibitors and consumers by blending entertainment, education and interactive elements.